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Viant Technology Inc.

Date Filed : Sep 15, 2021

SEC FORM 4SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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OMB Number:3235-0287
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
MADDEN LARRY

(Last)(First)(Middle)
C/O VIANT TECHNOLOGY INC.
2722 MICHELSON DRIVE, SUITE 100

(Street)
IRVINECA92612

(City)(State)(Zip)
2. Issuer Name and Ticker or Trading Symbol
Viant Technology Inc. [ DSP ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
Chief Financial Officer
3. Date of Earliest Transaction (Month/Day/Year)
09/13/2021
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock09/13/2021S18,404(1)D$12.51416,075D
Class A Common Stock0(2)IBy Viant Technology Equity Plan LLC
Class B Common Stock474,356(3)IBy Viant Technology Equity Plan LLC
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. Represents the sale of shares required to be sold by the Reporting Person to cover tax withholding obligations in connection with the vesting of 31,876 restricted stock units on September 10, 2021. These sales are mandated by the Issuer's election under its equity incentive plan to require the satisfaction of tax withholding obligations to be funded by a "sell to cover" transaction and do not represent discretionary trades by the Reporting Person.
2. Represents a correction to an aggregation of direct and indirect holdings of Class A Common Stock on the Reporting Person's Form 4 filed on February 11, 2021 (the "February Form 4"). The correct amount in Box 5 of the third row of the February Form 4 is 15,000, and the correct amount in Box 5 of the fourth row of the February Form 4 and in the second row of the Reporting Person's Form 4 filed August 11, 2021 is 0. No Class A Common Stock is held by Viant Technology Equity Plan LLC for the account of the Reporting Person.
3. The Reporting Person's indirect Class B Common Stock holdings are being reported on this Form 4 to clarify the number of securities of the Issuer indirectly held by the Reporting Person through Viant Technology Equity Plan LLC. No securities of the Issuer are held by the Reporting Person other than those shares of Class A Common Stock held directly and Class B Common Stock held indirectly as reported on this Form 4.
Remarks:
/s/ Larry Madden09/15/2021
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
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