Shopify, TikTok partners to provide shopping feature on the platform
By Shubhangi on Aug 25, 2021 | 03:35 AM IST
E-commerce
giant Shopify Inc said on Tuesday it is partnering with TikTok to help the
social media platform in moving into e-commerce business.
Shopify
said in a blog post that its merchants having a TikTok business account would
soon be able to add a shopping tab to their profiles letting shoppers buy
directly from the social media app.
"Creators are paving the way for a new kind of entrepreneurship
where content, community, and commerce are key," said Harley Finkelstein,
President of Shopify.
"By enabling new in-app shopping experiences and
product discovery on TikTok for the first time, Shopify is powering the creator
economy on one of the fastest-growing social and entertainment platforms in the
world. We are excited to help this next generation of entrepreneurs connect
with their audiences in more ways—and with TikTok as a visionary partner."
The pilot
version of the feature is available to users in the U.S and UK currently and
the feature will be launched in additional regions in the coming months.
Kylie
Jenner is among the first ones to use the feature for her Kylie Cosmetics
brand. “I built my business on social media; it’s where my fans go first
to look for what’s new from Kylie Cosmetics,” said Kylie Jenner.
“I have so much fun creating TikTok videos, and I love
sharing posts of my fans using the products. That’s why I’m excited for Kylie
Cosmetics to be one of the first to let customers shop directly on our TikTok!”
Other social
media giants including Facebook Inc, YouTube and Twitter have also been
investing in shopping features on their respective platforms recently.
(With
inputs from Reuters)
Picture
Credits: Reuters