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Chinese e-commerce giant JD.com opens robot-manned stores in the Netherlands

By Yashasvini on Jan 11, 2022 | 04:31 AM IST

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The “robotic shops,” branded Ochama, are located in the cities of Leiden and Rotterdam

Chinese e-commerce giant poses a challenge to US e-commerce giant, Amazon

Chinese e-commerce giant JD.com opened two stores in the Netherlands that will have robots manning the stores while preparing and delivering packages.

The “robotic shops,” branded Ochama, are located in the cities of Leiden and Rotterdam and highlight JD.com’s first physical foray into Europe and its ambitions to expand beyond China.

The Chinese e-commerce giant poses a challenge to US e-commerce giant, Amazon, which has launched its cashier-less grocery stores called Amazon Go in the U.S. and Amazon Fresh in the U.K.

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JD.com allows users to order food, beauty products and home furnishings via the Ochama app. They can then either go to the store where automated vehicles and robotic arms will pick and sort orders, or get them delivered to their homes. When a shopper gets to the store, they can scan a barcode on their app and their orders will be carried to them via a conveyer belt.

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The Chinese e-commerce company said it plans to open two further stores in the cities of Amsterdam and Utrecht in the Netherlands.

JD.com still makes most of its revenue from China but in recent years, it expanded its presence overseas.

The company operates an online shopping site called Joybuy.com for international customers. It has an e-commerce joint venture in Thailand and it’s also the largest shareholder of Vietnamese shopping platform Tiki.

Also Read: US blacklists 34 Chinese entities over ties to alleged human rights abuses and IP theft

Picture Credits: Data Driven Investor

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