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Kevinmanion joins Newage as Chief financial officer

By Divya on Jul 21, 2021 | 03:31 AM IST

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DENVER,COLORADO, July 21, 2021 – NewAge, Inc. (Nasdaq: NBEV), the Colorado-based D2C (direct-to-consumer)organic and healthy products company, today announced that Kevin Manion has joined NewAge, Inc. as its new Chief Financial Officer.

BrentWillis, Chief Executive Officer of NewAge commented, “We are thrilled to have someone of Kevin’s background and tremendous track record of experience join our cause at NewAge. As we have evolved, we have continued to strengthen the management team and our organizational capabilities, and Kevin is a perfect embodiment of that evolution. Kevin will be an incredible addition to our global operations as we scale NewAge to the next level.”

Kevinbegan his career at Arthur Andersen and spent five years in the audit, tax and consulting group focusing on privately held and venture-backed businesses. He then spent the next five years first at Kraft Heinz(KHC) as a Controller of one of their divisions and then at Nestle USA as the Chief Financial Officer for the Pet Food, Ice Cream and Water businesses. Following Nestle, he worked for a number of private equity backed companies resulting in numerous highly successful exits, and then became CFO and General Counsel for Bolthouse Farms, which helater sold to Campbells for $1.55 Billion. Following its successful sale, he became Chief Financial and Operations Officer for Young’s Market Company, a $3 Billion Beverage Distribution Company, and also held a number of Board roles for consumer goods companies before joining Calavo Growers (CVGW), a $1.3 Billion fresh food company as their Chief Financial Officer where he was most recently before joining NewAge.

Kevinattended The University of Notre Dame and graduated with a Bachelor’s of Business Administration Degree. In his new role he will be leading all the corporate finance, financial planning& analysis, budgeting and reporting aspects of the firm, in addition to tax, treasury, risk management and investor relations. He is a CPA (inactive), Certified Production and Inventory Control Manager (CPIM), Certified Treasury Professional, Certified in Investor Relations by NIRI and certified as a board member by the National Association of Corporate Directors.

“I am very excited to be joining NewAge at this important inflection point in the business,” commented Kevin Manion. “NewAge’s healthy products deliver direct-to-consumer has the opportunity to be a leading and disruptive model versus legacy consumer goods industry leaders. This is a business that is undervalued and I look forward to partnering with Brent to realize the full potential of the business and deliver significant value creation for shareholders as a result.”

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