IKEA to start offering clean energy in Sweden households

IKEA, the world's largest furniture retailer, is expanding into the sale of solar and wind electricity to consumers, beginning in Sweden in September.

IKEA Sweden adds STRÖMMA to its Clean Energy Services offer and electricity subscription that will enable many people to power their homes with electricity, good not only for their wallets but very much so also for the planet.

“We believe the future of energy is renewable and we want to make electricity from sustainable sources more accessible and affordable for all”, said Jan Gardberg, New Retail Business Manager, Ingka Group, in a statement.

Svea Solar, an Ingka partner that manufactures solar panels for IKEA, will purchase the electricity on the Nordic power exchange Nord Pool and resale it without a premium. Households will be charged a set monthly cost as well as a variable rate, Reuters reported.

The company which already sells solar panels to homeowners in 11 markets stated that customers who have previously purchased IKEA solar panels may use the app to track their output and sell back any excess power.

Ingka said the ambition is to inspire and enable more than one billion people to live a better, healthier, and more sustainable everyday life within the limits of the planet.

More generally, IKEA wants to be “climate positive” by 2030, which means lowering greenhouse gas emissions by more than the amount emitted by the whole IKEA value chain, from raw material manufacturing through consumer disposal of their furniture.

“We offer smart and energy-efficient products and services that contribute to prolonging the life of products, reducing waste, saving water, and eating more healthily, as well as reducing electricity usage,” said Bojan Stupar, Sales Manager IKEA Sweden, in a statement. 

“Providing solar and wind power at a low price to more people feel like the natural next step on our sustainability journey.”